World Cup News
Is Fifa allowed to make AI athletes? – video
Friday, 12 June 2026
Does qualifying for the World Cup mean you now support the Knicks?
From World Cup promos to NBA Finals ads, AI imagery is becoming more common in sports promotions. Many athletes are under contracts that permit the use of their likeness, but in an age of hyper-real AI, do new rules need to be put in place?
Our reporter Mark Mcpartland takes a look.
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Source: The Guardian WC · View original article ↗
This article has been sourced from an external provider and does not represent the views or opinions of AccaMate.
